In the years leading up to the pandemic, the Mexican pet food market witnessed impressive double-digit growth rates in volume. However, recent years have seen a deceleration, with a compound annual growth rate averaging around 6%. Surprisingly, there is no evidence to suggest that the population of dogs and cats has slowed in growth. On the contrary, macro-trends such as smaller households and an increase in single- or two-person households would not support this theory.
To understand the factors behind the pet food deceleration, it is important to analyze the influence of consumer decisions on the market’s mid-term growth prospects.
Consumers factors likely reshaping market outlook
One prevailing theory within the Mexican pet food industry suggests that the combination of inflation and income loss among a segment of pet owners is driving them to supplement dry pet food with homemade meals or leftovers. This behavior indicates some dog owners are blending commercial pet food with homemade alternatives, reducing their reliance on balanced pet diets and subsequently impacting the growth rate of the market.
While this practice may offer short-term financial relief, it raises valid concerns about the nutritional adequacy of such diets, potentially compromising the overall health and well-being of
