who is the target market for pets?

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How a Farmers Market Experience for Pets is Driving Sales

Pet parents today have elevated their expectations when it comes to caring for their furry companions. Beyond mere ownership, pets are now considered beloved family members, and as such, their care and well-being have taken center stage.

The changing landscape in pet care has brought about a significant shift in the demand for a more personalized experience when shopping for pet essentials and grooming services. This shift is not just a passing trend; it reflects a deeper connection between pet parents and their pets.

In response to this shift, Woof Gang Bakery & Grooming’s CEO Ricardo Azevedo and CMO Diego Suarez has embarked on a mission. Their goal is to offer pet parents an unforgettable experience while also ensuring that pets eagerly anticipate their grooming sessions. In a recent interview with PYMNTS, Azevedo and Suarez discussed the details of this concept and how they plan to expand it to various regions throughout the country.

“We all love our dogs so much, and when it comes to the shopping experience and serving society, there’s no way to survive in this industry if you don’t provide the very best. I think that really frames everything we do at Woof Gang,” Azevedo said.

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Spanish pet food sales may hit US$2bil; Brands’ 2022 revenues

The Spanish dog and cat food market ranks among the largest in Europe. Many of the attendees at the inaugural edition of the Congreso de la Industria de Pet Food en Europa (CIPEU) (European Pet Food Industry Conference) worked for the companies that make the food to supply the growing Spanish pet food market. CIPEU was held Sept. 27-28 in Zaragoza, Spain.

Spanish pet food companies help feed Spain’s 9,313,000 pet dogs in 2022, the fourth largest population in Europe, and 5,859,000 pet cats, Europe’s eighth largest. Those figures come from the European Pet Food Industry Federation (FEDIAF) “Facts and Figures 2022” report.

Feeding those pets is profitable. Analysts with Mordor Intelligence estimate that Spain’s pet food market size will reach US$1.71 billion in 2023. They forecast that to rise to US$2.19 billion by 2028, with a compound annual growth rate of 5%.

Another group of market researchers with Statista estimated that Spanish pet food retail sales would reach US$2.0 billion in 2023 and grow annually by 5.18% from 2023-2028.

That pet food was sold in a range of retail outlets from supermarkets to pet special stores to veterinarian’s offices. Retail sales channels were affected by the pandemic, and the

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A holiday dog ​​market is coming to Tampa Dec. 2

Published Nov. 21, 2023|Updated Nov. 29, 2023

Nothing gets Tampa Bay’s tails wagging more than a market for pets and supplies. The Dog Moms of Tampa Bay will host its second annual Howliday Market in the Midtown Tampa development on Saturday, Dec. 2.

From 11 am to 4 pm that day, more than 100 vendors will offer ways to pamper pooches and provide some unique holiday ideas, including pet costumes, accessories, home decor, photography and special treats.

Vendors and groups in attendance included Hounds for Hope, Bandit Barkery, PeachyKeen Collars and Wags & Wine.

Studies show more than half of dog owners and nearly 40 percent of cat owners buy their pets gifts for Christmas or Hanukkah, according to the American Pet Products Association, an industry trade group.

In addition to the shopping, there will be holiday music and lawn games, and a chance to get a photo with your pet and Santa.

Money raised from the event will go to local rescues and animal charities. The Dog Moms of Tampa Bay have raised more than $20,000 in the last few years for their favorite dog causes, the group said.

You’ll find the market in the heart of

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