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Pet food company opens new facility in Denton

A pet food manufacturer that gained internet fame in 2020 when a co-owner ate its products for 30 straight days has opened a new facility in Denton.

Muenster Milling Co. said the new facility integrates its raw meat processing, freeze-drying and retail packaging. It also gives the company room to expand at the 120,000-square-foot space at 2269 N. Masch Branch Rd.

A shot of some of the equipment inside the new facility complex
A shot of some of the equipment inside the new facility complex(Muenster Milling Company)

Muenster Milling was acquired by Dallas-based private equity firm Kainos Capital in 2021, a move that marked the first ownership outside its founding family, the Felderhoffs. Bringing on Kainos gave the family, now in its fourth generation of involvement with the company, the flexibility to expand operations and pay off debt.

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In 2020, Mitch Felderhoff drew some attention when he committed to eating nothing but the company’s dog food for 30 days, documenting the experience on social media as a way to raise awareness for what owners feed their pets.

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Understanding AAFCO’s New Model Pet Food Regulations | Davis Wright Tremaine LLP

Industry proposals make pet food packaging look a lot like human food packaging and include new advertising standards

With a history spanning more than a century, the industry organization Association of American Feed Control Officials (AAFCO) has been leading the charge on setting ingredient definitions, labeling standards, and laboratory standards for animal feed and feed ingredients. This includes pet food and ingredients. And for the better part of a decade, AAFCO has been engaged in the Pet Food Label Modernization (PFLM) project aimed at updating AAFCO’s model regulations setting forth the requirements for pet food labeling.

That’s likely why when AAFCO launched its revised Model Regulations for Pet Food and Specialty Pet Food (2023 Model Pet Food Regulations) in July 2023, there was no surprise and not much of an improvement from the industry or regulators. Instead, the 2023 Model Pet Food Regulations have received unanimous support from heads of state departments of agriculture and generally have industry support. This is important because it is the individual states that must now adopt and implement the 2023 Model Pet Food Regulations to give them the force and effect of law. And that won’t happen without industry and regulator buy-in.

Pet Food