dog food tube

PAWTUCKET, RI. — Pet Food Experts (PFX) announced March 13 it has partnered with Woof, a functional wellness brand for dogs, to help the brand expand its presence in independent pet retail stores across the United States.

Woof products include its flagship enrichment toy, The Pupsicle, as well as a line of jerky treats and bone broth in a powder format.

“We are excited to partner with Pet Food Experts to bring our innovative, wellness-infused play products to independent pet retailers nationwide,” said Daniel Haarburger, chief executive officer and founder at Woof. “Our mission at Woof is to redefine pet care by providing solutions that nourish every aspect of a dog’s mind and body, and we are proud to partner with PFX, a distributor that shares our commitment to quality, sustainability and supporting independent businesses.”

PFX will now offer Woof products to more than 6,000 independent pet retailers nationwide.

“We are thrilled to introduce Woof as the newest addition to the impressive lineup of vendor partners at PFX,” said Sean Kent, vice president of vendor development at PFX. “With Woof’s innovative, award-winning, enriching line of Pupsicles, Refill Pops and DIY Treat Trays, we are excited to bring a fresh perspective

The pet food market is becoming a target for cultivated meat; a small number of lab meat producers are targeting the sector, attracted by its volume growth, and commercial potential.

Czech Republic-based Bene Meat Technologies is aiming to supply the EU pet food market, with it securing acceptance in the European Feed Materials Register​​ in November last year.

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Bene Meat is currently looking to run a long-term feeding trial to prove the safety credentials of its lab-grown meat. This will be conducted while it sets about building its first production facility, which it hopes to open by the end of the year. Daily output of several metric tons of cultivated meat per day is the goal.

Commercially, Bene Meat will be focusing initially on inclusion of its lab-meat in diets for cats and small dogs before scaling up to incorporation into formulas aimed at larger dogs and other pets.

In autumn 2023, [Canada-based Cult Food Science] introduced Marina Cat, a blend of ocean snapper, cultivated by Singapore-based biotech startup, Umami Bioworks. In August 2023, Cult reported that a tie-up with