is pets or food real

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6 ways urbanization influences global pet food industry

In 2007, more than half of Earth’s human population lived in urban areas for the first time. Urbanization continues, with more than a billion more people now living in cities and suburbs than in rural areas, according to United Nations Population Division figures presented by Our World in Data. People brought their desire for pets with them as they moved to cities, but changed some of their companion animal ownership preferences. For example, pet owners worldwide have trended towards smaller dogs and cats that work better with smaller living spaces in urban environments. This in turn influences the pet foods and treats that owners buy. In October 2022, market analysis group TGM Research surveyed 15,000 of Earth’s 8.1 billion people in 40 nations about pet ownership. Although regional differences emerged, six trends emerged as effects of human urbanization on pet keeping.

Urbanization and pet ownership

Social Trends and Pet Humanization

“In urban areas, trends like pet humanization can take hold more rapidly,” Thuyen Vu, chief marketing officer, told Petfood Industry in an email. “According to our report, a significant 59% of consumers globally now recognize their pets as part of the family, while 22% consider them as friends, and 16%

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3 global pet food brands invest in facility expansions

French producer Natura Plus Ultra Pet Food, a direct-to-consumer business, is planning to increase its production capabilities amid rising sales, according to a senior company representative.

Matthieu Wincker, president and founder of Natura Plus Ultra Pet Food, told Petfoodindustry.com the business continues to increase the sales of its brand, Ultra Premium Direct, every year.

This year, the company will launch a project to add 750 square meters (8,073 square feet) to its office space, but also expand the floor space of its factory in Estillac, in the country’s southwest, said Wincker.

“On the plant side, a fourth expansion project will begin in 2024, bringing the total surface area to 13,000 square meters,” he said. “Our current production lines enable us to absorb a volume that could generate sales of €150 million a year.” This translates into about US$163.5 million.

In addition, Natura Plus Ultra Pet Food is aiming to build a new extrusion plant in 2026. Other plans include boosting the company’s online sales, said Wincker.

“We are continuing to develop our e-commerce business,” he said, adding the company is also investing in strengthening its brick-and-mortar retail presence.

“We are concentrating on our physical retail store development in France and

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